According to a testimony, US have finally declared that Nokia will pay developers so that they can create Windows Phone 7 Mango applications.
The information is thought to be extracted from a popular news channel CNN which averts that, ‘Nokia is attempting to woo app developers with such incentives as pre-installing their software on the forthcoming phone, prominent promotion for their products and funding development of an app, according to three people involved in the negotiations.’
Microsoft’s remark on the claim is yet to come.However if the company’s track record is taken into consideration, then its more likely that the report CNN broke out is definitely true.
Evidently nothing is wrong with incentivising app growth for one of your platforms, infact it’s a great way to take the initiative.But one thing that will be a question mark for everyone is, What made Nokia do this? I mean there are numerous applications already serving the Windows Marketplace. As a matter of fact, it is propagating even faster than the Google’s Android Market for now.
When CNN encountered with one of spokeswoman from Nokia, this is what she had to say:
‘the company offers app developers a variety of incentives, some in partnership with Microsoft, which include coding assistance and marketing.’
She added more by saying: ‘We do not disclose these arrangements, as each is different.’
One of the presumptions could be that Nokia is trying to get its Symbian developers to swap over to Windows Phone 7, making the deal less pungent. Now that surely makes some sense since, its a matter of time when Symbian would be amongst least favourites.
Nokia’s very first batch of Windows Phone 7 Mango handsets are thought to emerge in Q4 of 2011. Rumors are buzzing around that the very first handset, significantly the Sea Ray, could be arriving as early as next week.
As mentioned in one of our previous blogs, Microsoft is offering free phones, developer tools and training to all those stranded developers who have been affected by WebOS burial by HP? Pretty generous isn’t it?
Similarly Nokia is following on the same lines but in a different way. So let’s have our fingers crossed and wait what this brings for Nokia in future.
Though Nokia do have to declare a verified release date but as ZTE, HTC and Samsung have announced their respective handsets publicly, we look forward as to when Nokia would soon join in with them.