Digital books are on the increase according to the business figures Amazon published. The world largest retailer sells meanwhile more E-Books than hardcovers. In the last month Amazon sold on 100 regular books 180 E-Books. This led to triple business numbers of E-Books at the turn of the half-year 2010.
Amazon did not mention absolute numbers, but reinforced their own statistics with information of the Association of American Publishers, whereby the sale of E-Books increased by 207 percent in the annual comparison.
Chief executive Jeff Bezos cites the price cutting of the own brand E-Book Reader as ones reason.
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